The risk of a CEO not building their personal brand
Missed Revenue Opportunities
Irrelevance in the Digital Age
Irrelevance in the Digital Age
- CEOs with no personal brand often miss chances to attract clients, investors, or partnerships who value leadership visibility.
- Competitors with stronger personal brands may win these opportunities.
- Invisibility of a CEO online will likely not attract young eager talent.
Irrelevance in the Digital Age
Irrelevance in the Digital Age
Irrelevance in the Digital Age
- CEOs without a digital presence risk becoming invisible in an age where online engagement drives influence and trust
- They may miss out on setting industry narratives or being seen as innovators.
- In a crisis, a strong personal brand can help manage public perception and rebuild trust.
No Competitive Advantage
Irrelevance in the Digital Age
No Competitive Advantage
- A weak personal brand can make the company seem less dynamic, especially if competitors are leveraging theirs brands effectively.
- Personally it puts the CEO at risk of missing out on future career growth and missed opportunities.
brand dna testimonialS
Working with the STRATA team over the past year has been a game-changer for me. Initially, I was intrigued by the idea of personal branding but hesitant to dive in. I didn’t want it to be all about me. However, after a few insightful conversations with Leanne and Alan, I realized that personal branding wasn’t about self-promotion; it was about sharing my knowledge and perspectives in a meaningful and authentic way.
Doug Larson
President at The Larson Company
Working with STRATA Originals has been a game-changer for me as an 18-year-old entrepreneur looking to shape my personal brand. Their "Personal Brand DNA” program gave me invaluable clarity—not just on who I am, but on the unique perspectives I have to share with my audience. The process was seamless and insightful. They conducted an in-depth interview and then provided me with a clear, actionable plan to communicate my brand to the world.
Cristian Frunze
Founder of Ken.ai, Romania
One of the most transformative aspects of my experience with Strata Originals was their Brand DNA process. This comprehensive approach allowed me to gain a deeper understanding of my core values, strengths, and unique leadership identity. Through their tailored exercises and strategic guidance, I was able to articulate and elevate my personal brand, ensuring it aligns authentically with my professional aspirations and responsibilities.
Adrienne Stevens
Founder of CEOpower