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We architect and elevate leadership brands that build trust at scale
We speak CEO, moving you from fog to fire.
The world doesn’t need more curated leaders.
It needs leaders ready to use their voice from their leadership platform with clarity and conviction.
You May Be Asking Yourself:
- “We’re doing great work, but no one outside the company sees it.”
- “Me and the team’s online presence don’t reflect our capabilities.”
- “I don’t have time to figure this out, but I know it matters.”
- “What we say online should build trust, not just tick boxes.”
Are You Feeling The Pressure:
- The board is demanding that you do something.
- The market is showing you where you are: stalled deals, weak pipeline, poor talent resonance, M&A and fundraising challenges.
- You’ve tried before using internal resources, and it didn’t work.
- You feel it’s not “you” to be on LinkedIn or in the spotlight.
- Competitors with less capability are showing up more powerfully.
- You’re not trusted because you’re not known.
The Answer:
Leadership today requires more. It requires clarity, visibility, and the ability to build trust at scale.
Your voice is your most underutilized leadership asset.
Before content. Before platforms. Before audience.
You need one thing: Clarity.
Zero pressure. Real insight. In 30 minutes, we’ll show you what’s possible and what’s been in your way.
Trust & Social Proof: Testimonials
“Building my leadership brand through STRATA was strategic. They’re strategists first, who just happen to be great marketers.”
— Dany Assaf, Co-Chair, TORYS LLP
“The STRATA Signature 360 model allowed me to focus on my business while they handled the heavy lifting.”
— Vivek Gehani, Founder, Vantage Capital
“Admittedly, I was hesitant to dive in because I thought leadership branding was about me. When I learned that it’s not about self-promotion, it changed my perspective.”
— Doug Larson, President, The Larson Company
“The team does their research and follows through at every step. They bring fun to the process! I can’t think of a better team to elevate your leadership brand.”
— Robert Newmark, Partner, BCLP
“STRATA Originals helped me build my confidence in putting myself out there. They provided a supportive yet challenging environment that encouraged growth.”
— Adrienne Stevens, Founder, CEOpower
" STRATA Originals gave me invaluable clarity, not just on who I am, but on the unique perspectives I have to share with my audience.
— Christian Frunze, Founder, Ken.ai
Emotional Truth: The Why
True leadership isn’t about being louder. It’s about being present and finely tuned.
The expression of your knowledge and perspectives in service of others attracts opportunity and drives impact.
Trust is the currency behind every relationship you’ll ever need.
The Program Overview - Everything you need from fog to fire
Custom built around who you are, not what you’ve been told.
In this 90-minute strategy session, we decode your leadership brand and signal and turn it into a roadmap you’ll want to follow.
STRATA SIGNATURE 360
- 1-to-1 support.
- Signal + video mastery. Content strategy. Content development + distribution. Presence coaching.
- We’re in your corner as you launch, grow, and show up until your leadership brand feels less like effort and more like you.
What is a Leadership Signal?
Every leader gives off a signal. It’s the presence people feel when you
speak, post, or lead.
Your Leadership Signal is the alignment of five elements:
- Voice: what you say and how you say it
- Presence: how you show up online, on stage, in boardrooms
- Values: what you stand for, made visible
- Perspective: the unique lens only you bring
- Style: the natural way you communicate when you’re in your wheelhouse
When these are clear and tuned, people lean in. They trust you. When they’re blurred, people tune out. That’s why we start by decoding and then tuning your Leadership Signal.
Trust isn’t built on volume. It’s built on clarity. And trust is the currency behind every opportunity.
But it all starts with you - the CEO.
Want Market Domination?
Through a strategic Signature 360 CEO program paired with hands-on executive coaching for your team, STRATA ensures every leader becomes a visible, consistent voice of credibility.
The Multiplier: Executive Team Coaching
“Your executives already have the relationships. Visibility turns those connections into influence, and influence into opportunity.”
When the CEO and the executive team speak together, trust compounds.
Investors hear alignment. Employees see leadership. Customers feel confidence.
An activated leadership team builds relationships that drive opportunity.
This is trust-led networking at its finest.
Every one of your executives becomes a living, breathing proof point of the company’s culture, values, and vision. All from different perspectives and different voices.
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